The word ‘superfood’ immediately raises questions for many people. Is it a marketing trick? A fad? Or is there actually something more to it? Check out any pet food store, and you increasingly see terms like with blueberries or rich in spirulina proudly displayed on packaging, often accompanied by appetizing pictures. But when you start reading the small print, it turns out there’s usually only a fraction of that superfood actually in the food.
Take this example: 1000mg of blueberries per kilogram of food (true example, found in the ingredients list on a bag of kibble). That sounds impressive — until you realize that an average blueberry weighs 1 to 2 grams. So we’re talking about half to one blueberry per kilogram of food. In a 10kg bag, that’s about 5 to 10 berries total. That’s hardly going to make any difference when it comes to nutritional value or health benefits.
Yet in this blog, I want to make a case for superfoods — provided you use them in the right way.
What health benefits can superfoods provide?
Superfoods contain a high concentration of nutrients: antioxidants, vitamins, minerals and bioactive compounds like polyphenols. This makes them particularly interesting, especially for dogs in the second half of their lives.
When food is digested, free radicals are produced in the body — small unstable molecules that can damage cells and tissues. This process is part of life, but too many free radicals contribute to ageing and inflammation. Antioxidants from food help neutralize these free radicals.
Certain superfoods — think blueberries, broccoli, turmeric, spirulina — contain powerful antioxidants that help the body stay in balance. They support the immune system, have anti-inflammatory properties, and can even contribute to healthy brain function in older dogs. Provided you give them in sufficient quantities.
The science behind superfoods for dogs
In recent years, more and more research has been conducted into the effects of specific nutrients on dogs’ health. What we know is that dogs, like us, benefit from a varied diet rich in natural antioxidants.
Blueberries, for example, contain anthocyanins — the compounds responsible for their deep blue colour. These anthocyanins have proven anti-inflammatory properties and can help protect the brain against ageing. Studies in older dogs have shown that regular addition of blueberries to the diet can actually improve cognitive function.
Turmeric, with its active compound curcumin, is perhaps one of the most researched natural anti-inflammatories. It can help with joint problems and also has positive effects on digestion. But — and this is important — curcumin is poorly absorbed by the body. That’s why you must always combine it with a bit of black pepper (piperine) and a fatty base like coconut or linseed oil. (Although if you mix it in with food the food usually has enough fat content and there is no need to add extra fat).
But what’s realistic for the average dog owner?
Well, you might say, it all sounds wonderful, but how do you do this in practice? And what if you don’t have time to prepare fresh food every day?
In an ideal world, every dog would receive daily fresh, balanced meals tailored to their life stage and health. And yes – it’s certainly possible to prepare food for your dog yourself. But this requires organisation, knowledge and perseverance: you need to source the right ingredients, carefully plan the menu, make portions, freeze them, and ensure you don’t forget anything.
For those who do this with dedication: I applaud you. It requires time, attention and commitment, and I have great admiration for people who do this day in, day out, and do this long term.
However, if this all is way too complicated for your lifestyle, or you just can’t see your way to it: that’s completely understandable. Many people find it challenging enough to cook healthily for themselves every day, let alone for their dog. There is absolutely no need to feel guilty or ashamed if this is not right for you and you choose a different path, that’s more achievable for your lifestyle.
And honestly? Even if you have the best intentions, life can sometimes throw a spanner in the works. Busy work weeks, family circumstances, or simply a lack of energy — it happens to all of us. The most important thing is that you’re consistent with what is sustainable for you.
What should you watch out for?
There are a few important points to consider. Firstly, more isn’t always better. Some superfoods can cause problems in larger quantities. Broccoli, for example, can cause flatulence and stomach upset if given in excess (just like many other types of cabbage).
Secondly, watch for allergies and sensitivities. Just like people, dogs can have allergic reactions to certain foods. Always start with small amounts and see how your dog reacts.
And thirdly, superfoods are a supplement, not a replacement for a complete diet. A good foundation remains the most important thing. If your dog gets poor-quality basic food, a few blueberries aren’t going to solve that.
Keeping the right perspective
Something else to consider: don’t expect immediate miracles. Superfoods aren’t medicine and aren’t a quick fix for health problems. If your dog has serious complaints, please see your vet. But: superfoods can be a lovely support for overall health and vitality, especially long term.
Many dog owners who consistently add small amounts of superfoods often notice their dog gets a bit more shine in their coat, or seems to have more energy. This is a pattern that I have seen often enough that there is no doubt in my mind as to the positive effects of adding superfoods to your dog’s diet.
In conclusion
Superfoods aren’t a magic remedy — but they’re not nonsense either. It comes down to how much you give, and what you give. And especially: that you do it as part of a bigger picture. Because health isn’t about one berry or one seed, but about the total picture. And as an owner, you can make small, meaningful choices every day – in a way that suits you and your life.
The beauty of this approach is that you don’t have to do everything at once. Start with one superfood that your dog enjoys, and build up slowly. Watch how your dog reacts – not just in terms of taste, but also how their digestion handles it.
This way, you make your dog’s food just a bit more nutritious in a simple way – without it becoming complicated or time-consuming. And without being tempted by empty marketing promises on bags of kibble.
And the really nice thing is that many dogs absolutely love these natural additions. It can even be a nice way to bring a bit more variety into their daily routine. And knowing that you’re doing something good for your faithful four-legged friend is such a lovely feeling!
Want to know more about safe and effective superfoods for dogs? I’ve written an ebook about 10 easy to use superfoods: Bowl Booster. There you’ll find detailed explanations about various superfoods that you can easily add to your dog’s daily menu. With a little scientific background about why these foods are beneficial. And also: a list of foods that people can tolerate, but which are harmful to our dogs. You can find all the information here.
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